Allow The Chips To Consume Cookies! Michel et Augustin Produces Community and Connecting Options Around Kooky Confections

The brief variation: When Marie Antoinette said, „allow them to eat dessert,“ it might have already been because she was actually hogging every Michel et Augustin cookies for by herself. Youth mates Michel and Augustin found in secondary school, and, when they found their unique adult 9-to-5 tasks to get unfulfilling, they began a cookie company with a foundation in French pastry. Fast ahead 13 years, therefore the two friends have workplaces in France and ny as they are seducing globally along with their cookies, pastries, yogurts, mousses, alongside desserts made out of straightforward, pronounceable materials. The duo additionally will teach aspiring bakers that learning the skill of French pastry is attainable through their particular recipe books and entertaining available household courses. Michel and Augustin’s dream is not difficult: to make the world look and bond over a shared love of sweets.


The story of Michel et Augustin began simply adequate. Two young men began palling around in middle school and turned into great friends. But, with a lot of adolescent friendships, the two parted means after graduation to follow along with unique routes.

Michel discovered himself doing work in money in nyc, and Augustin had been involved in marketing for Air France. But both shortly became disillusioned with all the 9-to-5 routine associated with world of business. They reconnected and duo devised a wild plan to find out all 1,263 bakeries in France and establish a guide to top confectioneries the country was required to supply. They typed a novel about it — their own first collaboration!

After doing their journey, in 2004, Michel and Augustin aproned-up and set on a unique adventure: baking in Augustin’s cooking area. Their own purpose were to make a line of cookies along with other desserts created using natural ingredients and really love. And, after tirelessly evaluating and tasting over 300 meals, their unique first concoction came into this world: the tiny circular butter cookie. Michel et Augustin was given birth to!

The pair discovered fast achievements, and additionally they always innovate much more tasty productions, including a decadent yogurt in a container, that was uncovered just once Michel and Augustin noticed their unique prized cow could produce over butter. They sell items making use of the signature „kookiness“ therefore the joy they infuse in their tasty snacks.

Distributing a fascination with French Pastry Around the World

Michel et Augustin is about more than simply creating a delicious cookie. The company is bent on attracting from France’s wealthy cooking background to create masterful desserts.

„it isn’t just about cookies — it’s about a love of French pastry,“ stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. „everything we make is linked to French pastry methods. We now have a truly strong connection with pastry producing as a business.“

But Lily informed us an affinity for and expertise of French pastry isn’t just reserved when it comes down to item developers (they call them the „recipe staff“) at Michel et Augustin. An element of the company’s kooky culture is sharing the enthusiasm and knowledge of pastry generating therefore every member of the team, in France and Brooklyn, can teach become a French pastry cook and use the nationwide exam (generally a „C.A.P.“). That way, everybody is able to take part in innovating brand new recipes and talk knowledgeably with followers, customers, and buyers.

„once per week in France and once four weeks in New York, our Banana Farm („office“) becomes a pastry course where we are going right through a timeless program of French pastry and education your official certification,“ she mentioned. „It doesn’t matter if you’re a website creator or in product sales — the chance is actually urged regarding.“

Though Michel et Augustin offers a far more expansive manufacturer product line in France, the organization sticks toward exact same principles and principles of development for every products.

„the one thing our services and products have in common is actually a real awareness of flavor and the constituents,“ Lily stated. „We focus on the high quality and simplicity associated with elements, and try to keep the ingredient list as pronounceable as you can.“

This effects not just in a yummy decadence, additionally a goody it is possible to be ok with eating together with your someone special.

A Collection of Treats ideal for Sharing With Your Sweetheart

Thereis just one thing about sharing sweets that starts a single day right or ends up a great day. And Michel et Augustin’s productions happened to be meant for simply these events.

„It is a second of extravagance at the end of a romantic date,“ Lily mentioned. „It’s delicious and made with clean materials, and that makes the second much much better. It feels good to indulge.“

With so many worthwhile goodies to pick from, there is no have to pick one. While there are lots of even more possibilities in France — from candy mousse to decadent yogurts and, without a doubt, unique snacks — there are many solutions in america also.

Lily ended up being fast to recommend the most wonderful treats giving to or delight in with that significant other.

„our very own popular cookie is actually our 4-Cookie Squares,“ she mentioned. „they have been like little square tarts, arrive three types, and can be so easily shared. We likewise have Cookie Buttons, that are hazelnut chocolate chip snacks with hazelnut ganache in. They show up in packages of two — one for me personally, one for you!“

For couples exactly who enjoy their particular early morning routine collectively, Lily informed you Puff Palmiers tend to be an attractive a.m. alternative.

„These are generally puff pastry and taste like Elephant Ears,“ she mentioned. „They’re awesome light and flaky and perfect for discussing more than breakfast with coffee or at tea time.“

Whether your honey are chocoholics or value the sensitive butteriness of caramel (or all things in between), Michel et Augustin has actually a worthy treat for revealing (or sneaking down with for your own clandestine cookie event).

Get Involved From the Banana Farm

Michel et Augustin’s philosophy is the fact that the pleasure of sweets is in the posting. As a result it should be no surprise neighborhood involvement is actually a large area of the organization’s business objective. Everyone is welcomed to end in and chat (and flavor snacks) at their particular Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.

This mindset began in the very beginning of this business and it is part of the key. And Lily mentioned this approach is exemplified inside organization’s available homes.

„immediately, Michel and Augustin exposed the doorways of these apartment to next-door neighbors, friends, customers, and passersby, for individuals supply them opinions, to flavor snacks, to flavor brand-new dishes these were screening, and go out together and speak about whatever they happened to be carrying out,“ she mentioned. „It is something which’s vital to all of us nowadays.“

Open residence at the Banana Farm happen on basic Thursday each and every month in France and nyc. Lily informed all of us these occasions provide a means for all the business to offer to town by instructing them towards record and methodologies of French pastry.

„We invite everyone else, family, buddies, clients, and customers in the future show dishes,“ she mentioned. „We perform style assessments, focus groups, and play games. Its a real community event.“

It’s not only fun and tummy-pleasing to attend, however, if you do not have a cookie friend, think of all the other dessert aficionados you can meet within Banana Farm. After all, when someone loves Michel et Augustin addresses, you know they will have good flavor, and you’ll have something to connect more than.

Michel et Augustin: devoted to Random Acts of Kookiness

In true Michel and Augustin type, the duo started a Random Acts of Kookiness initiative to encourage and delight individuals. From a tribute to Michael Jackson on the cookie square occasion in addition to their torrid Greek account, Michel and Augustin infuse hilarity and happiness into all they actually do. You can find exactly why their unique treats are addictive — they’re created using 100% natural ingredients and great vibes.

Up then for any business is an innovative new cookbook whose goal is to simply help United States audience yet others overcome the intimidation of French pastry.

„We’re producing a French pastry cookbook when it comes down to United States, and it’s really about enjoying these very difficult quality recipes,“ Lily mentioned. „we are breaking it down and stating you can do it. If we can, anyone can, therefore we’re discussing our progress.“

Michel et Augustin can seeking to release the popular candy mousse in america.

„the fantasy for the candy mousse would be to seduce The usa’s preferences.“

And, after tasting the company’s snacks alongside snacks, the US is definitely set for a long relationship thereupon mousse.